Reasons Why Backlinks and SEO Go Hand in Hand
Backlinks and SEO go together like bread and butter meaning you can never have one without the other. Truth of the matter is they may not taste best if used on their own no wonder they are always used on the same line. Could this justify the reason why all SEO packages must always have something to do with backlinks? Be advised it is almost impossible at this time and age to get any rankings on Google if you don’t have backlinks and not just about any backlinks but quality backlinks. But why backlinks in the first place; are they as important as they have been touted or it’s another cash cow for the backlinks companies?
The search engine spiders use backlinks to find and index new pages, hence the first reason why they are so important. The same way you will use a map to find your way in a new place, the search engine spiders rely on backlinks to find, crawl and index any new pages on a website. Think about this – chances of you locating that new city will be higher if the city is interconnected with others, huh? That is how backlinks work, really, your web pages have a better chance of being discovered, crawled and indexed when there are lots of backlinks pointing to it.
The second reason why backlinks are important is that Google uses them as their reputation management tool. See, the main reason for the existence of Google is to point searchers to the most relevant searches, right? This they normally do by ensuring they are pointing the searchers to the most relevant search results since it shows that site is trustworthy and relevant. The third reason why you must be going for relevant backlinks is so you can boost the credibility of your website. One thing you should remember is the fact that the quality of these backlinks will to the largest extent determine the credibility and reputation of your website. You must, therefore, ensure you collect your backlinks from trustworthy sources, lest you harm your website for good. The beauty of it all is the need to ensure you partner with a reliable backlink company for quality and trusted backlinks. The last reason why you must consider quality backlinks is when you want to have quality traffic coming towards your website. Referral traffic as any experienced online marketer will tell you is something very valuable when it comes to boosting rankings and improving the credibility of a site. Juicy backlinks have referral traffic that comes from the notion that a website with lots of traffic must be quite popular and trusted by many.